Overview
The Guyana Tourism Authority is a semi-autonomous government organisation, established on 11 June 2002 and operating under the Ministry of Tourism, Industry and Commerce. It develops and promotes sustainable tourism in Guyana, and is governed by a Board of Directors drawn from Government and the private sector.
Mission
To develop and promote sustainable tourism in Guyana through collaboration to maximise local socio-economic and conservation outcomes and improve the visitors’ experience.
Vision
To be recognised locally and internationally as a premier destination for protecting its natural and cultural heritage, providing authentic experiences, and maximising local economic benefits.
Raise the profile and impact of the GTA
- Increase operational efficiency and organisational effectiveness
- Update tourism regulations
- Make licensing more accessible
- Improve employee quality of work life
Optimise socio-economic and conservation outcomes nationwide
- Establish partnerships with the tourism private sector
- Increase alignment with other ministries and sister agencies
- Take marketing and communications to the next level
Champion the value of tourism
- Strengthen data collection and aggregation
- Support a better tourism policy environment
Support and empower Guyana’s tourism industry and communities
- Strengthen the GTA’s approach to training
- Support product development based on market demand and Guyana’s strengths
- Secure external funding to support implementation